adidas Glitch
A year on from launch, people had downloaded the app but weren't all buying the boots. adidas' open source marketing approach gave us free reign to deliver Glitch Cliques; a dark social campaign with co-creation at its core.
Working with adidas football creators, we co-created content that led to a brand experience that saw hundreds of new followers recruited to #GlitchFam and fresh demand generated for the boots, with events set as the new currency for glitch.
Awards:
D&AD Wood Pencil 2018, Branded Content & Entertainment User Generated
Creativepool 2018 Annual, Silver and People's Choice for Social
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Working with adidas football creators, we co-created content that led to a brand experience that saw hundreds of new followers recruited to #GlitchFam and fresh demand generated for the boots, with events set as the new currency for glitch.
Awards:
D&AD Wood Pencil 2018, Branded Content & Entertainment User Generated
Creativepool 2018 Annual, Silver and People's Choice for Social
