O2 Bubl Handshake
Bubl is a little blue robot with a big heart and a Kraftwerk vinyl collection, the embodiment of the O2 brand and here to ensure customers have the best possible experiences and interactions. So when the UK went back into a third lockdown in the middle of a cold and gloomy winter, we made sure that Bubl was there to brighten their days - albeit from inside their homes.
#O2BublHandshake is a social activation using TikTok's 3D Branded Effect technology. A first for telco, it allowed users to welcome Bubl into their homes with a secret handshake that tapped into existing trends present on the platform. Launched with the help of six TikTok creators, after being live for only 16 hours content using #O2BublHandshake had already got over 6.8M views. Plus over 1,400 UGC videos using the Branded Effect.
#O2BublHandshake is a social activation using TikTok's 3D Branded Effect technology. A first for telco, it allowed users to welcome Bubl into their homes with a secret handshake that tapped into existing trends present on the platform. Launched with the help of six TikTok creators, after being live for only 16 hours content using #O2BublHandshake had already got over 6.8M views. Plus over 1,400 UGC videos using the Branded Effect.
