Follow In Her Footsteps
LinkedIn x EUFA Women’s EURO 2022
With LinkedIn’s commitment to make work, work for women, they chose to sponsor the Womens EURO 2022.
We created Follow In Her Footsteps, a campaign to make female role models more visable. We challenged Carol Thomas, the England captain from the first ever Women’s EURO in 1984, to walk the 30 miles from the staduim it started in 1984, to the sold out stadium of the first game of 2022. Along the way she was joined by amazing role models and players past, present and future, to talk about how far the game has come.
We created content films for social, social ads and OOH.
Creative partner: Craig Ellinor
Director: Edie Amos
Photographer: Felicity McCabe
With: VCCP and Girl&Bear
We created Follow In Her Footsteps, a campaign to make female role models more visable. We challenged Carol Thomas, the England captain from the first ever Women’s EURO in 1984, to walk the 30 miles from the staduim it started in 1984, to the sold out stadium of the first game of 2022. Along the way she was joined by amazing role models and players past, present and future, to talk about how far the game has come.
We created content films for social, social ads and OOH.
Creative partner: Craig Ellinor
Director: Edie Amos
Photographer: Felicity McCabe
With: VCCP and Girl&Bear
24–09–2024